Fur Chafe Cushion Launch Campaign
Worked cross-functionally with my co-brand designer, marketing, and growth teams for the 2025 launch of Fur’s Chafe Cushion- a chafing product focused on eliminating the redness and irritation of chafing as well as brightening past chafe hyperpigmentation. I led design in web, email, social and paid ads working to create an environment for the product that felt fun, fresh, and elevated.
Web
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Web *
Homepage Banner
Created a homepage banner video from campaign clips to show Chafe Cushions multi-use experience to customers.
Landing Page
Designed a landing page for the Chafe Cushion to create a fun in depth experience for potential and returning customers going over key USPs, ingredients, and campaign imagery.
Social Media Carousels
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Social Media Carousels *
Paid Ads
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Paid Ads *
